Get More Traffic by Optimizing the Free Website Google is Giving You
Did you know that Google is giving your business its very own local business page for free? Yes, it’s true! It’s the Google My Business listing that you may be missing out on. Google My Business let’s you connect directly with your local customers, whether they are searching on Search, Maps, or Google+. This is huge for local businesses!
Here’s how a Google My Business Page can help you drive more traffic to your website.
1. People usually search for “Type of Business” + “City” in Google
For example, search for “Carpet Cleaner Dallas” in Google. Scroll past the paid advertised posts on top. You will find a Google map with the carpet cleaner businesses in Dallas listed below. Click on one of them or explore “More Places.”
2. When you click on one of these stores, you will be presented with a pop-up showing the business name, address, phone number, Google reviews, and most importantly, a link to your website. This is how you can direct more targeted viewers to your website.
Here’s how you can leverage this golden opportunity to get more traffic to your site and boost your business locally.
Add or Claim Your Business’ Google My Business Page
Search to find out if Google has already created a business page for your local business. If you can’t find one, don’t worry. You can create one here: https://business.google.com/manage/?hl=en&_ga=1.168232358.680868152.1437864749#/list
Verify Your Business
Google will ask you to verify your business so that you can manage the Google My Business page and ensure that the business information is accurate. The type of verification that you need to comply with will depend on the type of business that you handle. The most common ones are by postcard or by phone.
Optimize Your Google My Business Page
Once you have verified your business, you will be able to modify the information found on your Google My Business page. Make sure that you fill in the important sections:
• Business Name
• Business Address
• Hours of Operation
• Phone Number
• Product or Service Category
• Customer Feedback and Reviews
Make sure that you provide accurate business information and have chosen the appropriate product or service category so you will attract the right customers. Asking for feedback and reviews from your past clients to further strengthen your page would be helpful.