StoryBrand Certified Guide
The most important element of successful small business marketing is a clear message. StoryBrand’s tag line is,“If you confuse, you lose.” Not having a clear and engaging message is one of the BIGGEST reasons small businesses fail to get the results they deserve from their marketing.
Using the StoryBrand Framework our entire team helps our clients create great marketing that works. StoryBrand’s principles and frameworks have been used by thousands of companies to clarify their message, create marketing that gets results, and grow their businesses. You too can have access to the StoryBrand secrets so you can help your company survive and thrive.
Certified in All 11 Critical Core Disciplines of Digital Marketing
Conversion Funnel Optimization
Craft high-converting “funnels” that transform strangers into valuable customers at the lowest possible acquisition cost.
Content Marketing Mastery
Create and curate content that generates free traffic and leads while simultaneously building brand authority.
Paid Traffic and Customer Acquisition Mastery
Leverage traffic channels such Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.
Email Marketing and List Building Mastery
Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.
Social and Community Management
Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.
Search Marketing Mastery
Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.
Marketing Analytics and Data Science
Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.
Testing and Conversion Rate Optimization
Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.
eCommerce Marketing Mastery
Learn everything you need to know about how to make more sales and profit from your ecommerce store.
Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy.
CONVERSION FUNNELS & CUSTOMER VALUE OPTIMIZATION
Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where we come in. We know how to architect a “conversion funnel” that gives your businesses exactly what you want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
CONTENT MARKETING MASTERY
Content marketing isn’t an “optional extra”…it’s an essential aspect of any modern digital marketing strategy. Our digital marketing team can help you create a “Value First” content plan that transforms ice cold prospects at the top of the funnel (TOFU), into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). We’ll help you leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
PAID TRAFFIC & CUSTOMER ACQUISITION MASTERY
Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. This certification course along with our vast experience with paid traffic, has given our team the skills we need to help brands and businesses leverage paid traffic channels such as Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base…without breaking the bank.
EMAIL MARKETING MASTERY
Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). Maverick Web Marketing utilizes three types of email campaigns and we know HOW and WHEN to use them. We’ll work with your company to architect the perfect promotional calendar, and use automated email marketing to literally “sell while you sleep.” We will work together to effectively monetize your email list, while simultaneously increasing engagement with your subscribers.
SOCIAL & COMMUNITY MANAGEMENT
Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, and consume information. Most importantly though, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. Our team at Maverick knows how to assess business goals and employ sound social media marketing practices to meet those goals. We are also trained in the most up-to-date social media marketing practices that work TODAY and will continue to work TOMORROW.
SEARCH MARKETING MASTERY
With all the “noise” in today’s world, it’s critical that brands and businesses get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. Our digital marketing Dream Team will help you leverage search channels such as Google, Youtube, Amazon, and even local channels to ensure that your brand gets found…and that when it’s found the message your prospects see is a positive one!
MARKETING ANALYTICS & DATA SCIENCE
Are your decisions driven by data or hunches? Logic…or fear? The experts at Maverick Web Marketing will setup analytics plans, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. We will assist our clients in setting up simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.
TESTING & CONVERSION SCIENCE
Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately, most marketers claim to be doing CRO, but are merely relying on hacks and tricks. We’ve learned repeatable processes that increase converting actions from the traffic you already have by leveraging assets you’ve already created. We can produce immediate results… bringing value to any business or brand.