Listen to your audience so that anyone who reaches out to your business feels connected on a personal level and creates a life long relationship.
You have the power to tell your story in your own creative way. Influence your audience towards a marketing goal by creating and sharing valuable content that is unique to your business.
What really separates you from your competitors? Your story. Marketing your story on Social Media establishes you as the expert in your field.
Should you be telling your story or selling your services? Both. Your story should sell your products and services, that is when businesses will see the greatest ROI.
Businesses looking to acquire new customers, clients, and patients need to understand that social media is a very important part of a successful online marketing strategy. It allows you to create brand awareness, increased visibility and exposure that drives more targeted traffic to your website. Social media marketing is no longer an option if you want to succeed online.
Facebook is the “800lb gorilla” in the Social Media world. You have Facebook but don’t understand it. Your kids have it and use it constantly, and millennials have it but are embarrassed to admit it. That said, Facebook is still the most powerful Social Media advertising platform available to business owners today.
Facebook is a crowded marketplace, but telling your story effectively, marketing it correctly, and making sure your efforts stand out from the crowd, will separate your business from your competitors. 42% of business owners report that Facebook is critical or at least important to their business. You can’t afford to sit it out!
Advertising on Facebook allows businesses to reach a precisely defined target market. Long gone are the days of mass-advertising. Want to only speak to people within a mile of your business? People who are only interested in a particular product? People who only make a certain income? New home owner? Parent? You name it and Facebook provides you with an option to speak only to those people. The catch is … you need to know HOW to “speak” on Social Media, and we are fluent.
Instagram is the vain sibling of all Social Media platforms. But to understand its vanity, you have to be able to understand how the users interact. There are more than 300 million users who use Instagram every single day, sharing an average of 95 million photos and videos per day. The potential for marketing on Instagram is not in the numbers, but in the behavior of its users.
No matter who your audience is – age, gender, occupation, anything, you’ll be sure to reach them through Instagram. If you can find the right mix of content and marketing and tell your story correctly, your audience will soak it up – and even buy from you – without the need for a hard push or sales pitch.
Because Facebook owns Instagram, you have at your disposal the power of the social media advertising capabilities Facebook offers to leverage on Instagram. And with Instagram toting one of the highest engagement percentages with their followers, your story, your brand and your product will create a lasting monetizing relationship.
YouTube is the second largest search engine. This alone is a huge reason why businesses should be using YouTube Videos as part of their Albuquerque social media marketing strategies. YouTube gets over 30 million visitors per day! Having such a massive audience, many of whom are searching for “How To” videos and other educational content, is why your business MUST leverage YouTube Marketing.
If done correctly, YouTube is a great way to get strategic marketing and content videos ranking in search engines for relevant keywords for your business.
It’s more than just a platform for “online commercials” or “cat videos.” You can receive incredible visibility and exposure for your business with great content videos using YouTube advertising and pre-roll ads. These are just 2 of many powerful strategies we can help you implement effectively on YouTube.
Most local businesses are taking advantage of this… and many marketers out there don’t know how to leverage the power of YouTube Marketing like we do at Maverick. This presents a huge advantage to businesses who implement YouTube marketing sooner rather than later.
Social Media is not going away. In fact, it is only growing and becoming more advanced. Some platforms are heavily used by a certain audience, while some may only be used for a specific reason. People consume content in a variety of ways: written text, videos, and even audio and podcasts; so multiple platforms allows you to reach different audiences. No matter what the Social Media platform may be, the goal will stay consistant and congruent across all of your various mediums.
New Social Media platforms are consistently being created, meaning new ways to target your audience. So how do you keep on top of this? How do you separate the “trends” from the “established?” More importantly, how do you speak on each platform? This answer is: you don’t. We do.
Pinterest, Snapchat, Periscope, LinkedIn, and many more platforms can benefit your business. Knowing how to speak on these platforms and understanding IF your audience IS on these platforms is very important. Being able to humanize your business all while trying to monetize your efforts is something you, as a business owner, may not be suited for. This is why it’s important you hire an expert Albuquerque social media marketing company like Maverick Web Marketing to guide you through the Social Media mayhem.
Social media has been proven to influence purchase decisions no matter who your audience is.
Your Social Media story should be a congruent timeline, in which you consistently educate your audience about your business.
We are able to architect your story with engaging content, inbound and outbound marketing strategies and tactical adverting that will build real, long-lasting relationships and turn profits for your business.
Content is fire.
Social Media is the gasoline.
Content is King but Distribution is the Queen and she wears the pants. Knowing which Social Media platform to distribute your content on and how to speak that platform’s language to a specific audience will determine how profitable your efforts will be.
Building strong and lasting relationships is the goal on Social Media, but the outcome should be profit for your business. Creative and engaging content is only as good as far as it reaches, and in this ‘pay to play’ Social Media advertising world, you need a strong and strategic marketing strategy planned to reach the targeted masses.
Creatively Engaging Content
Each business has it’s own personality, identity, and story. Our goal is to make sure we find and produce creative and engaging content that fits your business.
Social Media is a megaphone for anyone who wishes to voice their opinion about your business. Marketing your positive reviews and addressing your negative ones are keys to Social Media success.
Social Media Avatar
Every business has the “ideal” customer. With Social Media, we can turn that “ideal” customer into a specific avatar for your business. We can then locate and market directly to them.
Educate Your Customers
We are all creatures of habit. Educate your customers by letting them know what to expect from your business and how it is different from your competitors. A consistent and congruent message will go a long way towards gaining their trust.
Creating A Reaction
A beautiful billboard in the desert does not serve anyone. Same goes for great content. What good is it if it doesn’t reach anyone? Content needs to be distributed in a such a way that it evokes emotion and a reaction.
Social Funnel Followup
Use the power of Social Media to not only engage customers but also periodically re-engage them. Having a strong, automated funnel to follow-up with your Social Media messages will turn pennies into profits.
Showcase Your Products
Each Social Media platform allows businesses their own unique way of showcasing their products and services. There is no one-size-fits-all strategy. Leveraging each platform’s unique capabilities provides multiple opportunities for monetization.
Socially Targeted Audiences
Advertising on Social Media provides opportunities and interaction on a scale that no other medium offers. With segmented and targeted material, you can be sure your business is in front of the correct audience.
No one knows your business like you do, and they won’t see the true value in your business unless you create content to tell that story. Blasting out photos and status updates with no strategic marketing plan in place comes off as disjointed and unorganized. Each piece of content that you distribute needs to be strategically thought-out with a goal in mind.
You can have the best story in the world, but if you don’t know how to get it out there, no one will be listening. When you test, evaluate, and market properly, you’ll find the path to a successful ROI through any number of Social Media platforms. We can help you plan your campaigns and distribute them to your target audience.
Unfortunately, Not Everyone Qualifies to Work with Maverick…
We would love to help every business that comes in the door with their Albuquerque Social Media Marketing. But if you are looking for the cheapest Social Media Marketing approach possible, we are not the company to work with. We won’t provide businesses with poor marketing materials, or compete against ourselves.
However, if you are willing to invest into this process by turning your Social Media presence into a true marketing asset, working with Maverick may be possible. We would love to earn your business and implement our tactical Social Media Marketing strategies, if your company is a good fit.
We’re Not the Cheapest Social Media Marketing Company
If you want cheap we’re not going to be the best fit. Remember: you get what you pay for. Our knowledge and expertise in marketing does come with a higher price sometimes, but our clients get the results they’re looking for.
We’re Not the Most Expensive Either
We’re also not the most expensive Albuquerque Social Media Marketing Company. Most companies will charge an arm and a leg for “posting on a Social Media” then have the nerve to call it “marketing”. We make sure that your money is invested wisely and efficiently.
How Much Should I Invest in my Social Media Marketing?
Investing in Social Media and measuring the impact can be compared to dropping a rock into a lake and seeing how far the ripples go. The larger the rock, the further the ripples will go. The more you invest in a tested Social Media campaign, the bigger impact you will have.
Want to Work with Maverick?
Please visit our contact us page and fill out the form. One of our certified Albuquerque social media marketing consultants will reach out so we can discuss your business and learn a bit more about how we can help you achieve more traction with your social media campaigns.
For most businesses social media marketing is not an optional investment. It is vital to a congruent and fully optimized digital marketing strategy that will produce results.
Let us help you turn your Albuquerque Social Media Marketing presence into a steady stream of leads and sales!
Frequently Asked Questions & Answers
How much should I be paying a marketing company to post on my Facebook Page?
The answer is, if that is all that they are doing for you, then you shouldn’t be paying them at all. Since Facebook has gone public, it is now a pay-to-play platform. Paying an arm and leg for a company just to post on your Page is a tactic that is over 4 years old and waste of money. You need to be posting on your Page but your real Albuquerque Social Media Marketing dollars need to be investing into Advertising on Facebook.
There are so many Social Media Platforms out there, do I need to be on all of them?
No. The best Social Media Platform for your business is the one that best fits your goal and target audience. Each Platform has their own specific type of users of all different demographics and preferred methods of content consumption. Our goal is to find out who your target audience is, what the goal of your Social Media campaign is, and focus our efforts on the Platform that best mirrors your audience.