FAQ

In which area/s do you have questions?

Website Design

Will I own my website after you complete the website design?

At Maverick all of our clients own their websites after full payments have been made. Beware of other companies who make you pay, but you do not actually own your site. If you try to leave they will hold your site hostage and extort large fees for you to actually own your site. In many cases you have to just start over with another Albuquerque website design company. Make sure you will own your website!

What is the difference between a "marketing website" and a "direct response" website and other website designs that people create?

“Marketing Websites” and “Direct Response Websites” are built with specific features to help drive website visitors towards a goal. We want to turn your website into a marketing machine. This way all your marketing and advertising efforts are strengthened by your website and end up generating you a solid return on investment.

Reputation Marketing

Can you get bad reviews removed?

While it is possible to get bad reviews removed it is usually under very limited circumstances. Many reputation marketing and management companies will tell you they can get bad reviews removed, but typically they can’t. The reason why is most of the sites that have online reviews would lose their credibility if companies could easily get bad reviews removed.

Each situation is different so never say never, but most of the time you can’t. That is why as reputation marketing experts we recommend to our clients that the best defense against negative reviews is a strong offense. We believe you should continually be building your 5 star reputation online so it can help “buffer” any negative reviews you may get.

Feel free to contact us however so we can look at your case…we may be able to help you.

Can't I just have people leave me reviews online?

We believe that your online reputation is important and that you must protect it. One of the major problems with just having people leave you a review online is that you may not know who is happy and who is not.

Typically, people who are not happy are far more apt to leave you negative reviews. The last thing in the world you want to do is remind an unhappy customer, client or patient that they can leave you a negative review online. It is much better to handle their complaint off line.

As a result we never recommend you drive people straight to public online review pages. Instead we build our clients an internal review system so they can educate happy customers how to leave a review online and also so they can handle potential problems before it gets to an online review website.

Google Street View Trusted Program

How much does the service cost?

Google Business View is a one-time cost with no monthly recurring charges. The pricing depends on the size of your location and the layout of your business. To give you an accurate quote, we offer each business a free estimate. We encourage you to take advantage of this service and bet that you’ll be surprised at just how affordable it is to showcase your business in this unique way.

How long is the photoshoot?

Each shoot is a bit different because each business is unique in size and layout. However, the typical shoot takes from about 1-2 hours. The bigger your business the more time it takes to properly photograph your location. Your Business View Consultant will discuss timeframes when they meet with you so you can plan accordingly.

Search Engine Optimization

How long will it take to see results from SEO?

At Maverick we always strive to offer realistic expectations to our clients. When it comes to timeframes for SEO results there are many variables that factor into an honest answer.

Each site is different and each business category on Google is unique. There are terms that are not very competitive and there are terms that are highly competitive. In order to give you a specific answer, we would encourage you to contact us.

Google themselves say it can take up to 6 months to see any results from SEO. This is a general statement. We typically will tell most clients that they should expect a couple of months to see any meaningful results. However, we are able to start showing the SEO work we are doing and the efforts right away.

It is important that SEO companies are giving accurate timeframes. Most companies over promise and severely under deliver when it comes to SEO. It is also important that you have a website traffic plan in place that will be working as your SEO marketing ramps up.

If you are interested in an what it takes to rank your business and to better understand what you are up against we encourage you to contact us.

Is SEO the best thing for my business to invest into online?

Many SEO companies will tell you that you have to do SEO once your website is built to get any traffic. While this statement used to be true, that is not the case any longer.

For some businesses, SEO is the first thing they should do. For others, there may be better and more effective ways to market their website instead of SEO. Things like social media marketing, paid search, social media advertising…..each situation is different.

This is why we tell businesses to be very wary of cookie-cutter internet marketing packages and people who only do SEO. It is vital that the SEO expert that you might work with is willing to tell you the truth even if it means not being able to win your business.

At Maverick we only work with clients that we believe will get results from our efforts. Therefore, we have no problem having the hard conversations around SEO. While we would love to earn your SEO business we certainly don’t need it to survive. This means we are willing you the truth around SEO, unfortunately not everyone does.

If you are interested in an honest assessment of what is a logical next step for your internet marketing we encourage you to contact us.

Web Video Production

I want to do web video, but do I have to be the one on camera?

It really depends on the situation and your business, however most of the time we will recommend against a paid spokesperson or hired talent. When it comes to Albuquerque web video we are not just filming a commercial, we are creating content. As experts in your business (either the owner or trusted team members) you bring credibility and trust to videos that are hard to replicate with paid actors. Additionally, we use video to help our clients become industry leaders because of the expert positioning we create. We have found that using paid actors does not accomplish this as well.

The good news is that our team at Maverick specialize in taking “normal people” and helping them do great in the video. Our owner used to be a firefighter with no video experience and now has shot thousands of videos. He was able to do this because we make video easy to the average person. We can do the same for you.

Additionally, there are many effective types of videos that can be created without having to have someone on camera. Animation or explainer type videos along with video sales letters are great ways to create video content if someone does not want to be on camera. Don’t let the reflection you see in the mirror stop you from creating a great online video. We can help you!

Can't I just shoot web video on my cell phone?

Yes, you absolutely can shoot web video on your cell phone. We actually recommend that as a content creation strategy.

However, there is much more to good online marketing videos then just “having a video.” You must know the purpose of the video and how to effectively “speak” to your audience. What you say and how you present information is very important.

At Maverick our certified digital marketing experts guide our clients by telling them what web videos they need and helping them with scripting and positioning to ensure the videos will be effective.

Additionally, we have the right equipment to make the video look great. Since online video is the first impression people get of your company it must instill confidence and trust. If your video does not look good you are losing out on the power that video can bring.

Lastly, we have professional video editors whose job it is to make you and your company look good. These guys know how to edit a video to sell online. This is a huge piece of a successful Albuquerque web video marketing campaign.

Because of the power of online video this is not an area of your marketing that you can afford to be “cheap” with. You’ve heard the saying that you get what you pay for and with video this could not be more true.

Social Media Marketing

How much should I be paying a marketing company to post on my Facebook Page?

The answer is, if that is all that they are doing for you, then you shouldn’t be paying them at all. Since Facebook has gone public, it is now a pay-to-play platform. Paying an arm and leg for a company just to post on your page is a tactic that is over four years old and waste of money. You need to be posting on your page but your real Albuquerque Social Media Marketing dollars need to be investing into Advertising on Facebook.

There are so many Social Media Platforms out there, do I need to be on all of them?

No. The best Social Media Platform for your business is the one that best fits your goal and target audience. Each Platform has their own specific type of users of all different demographics and preferred methods of content consumption. Our goal is to find out who your target audience is, what the goal of your Social Media campaign is, and focus our efforts on the Platform that best mirrors your audience.